While PM Modi excels at using Bollywood's soft power for hard messaging, his predecessors used it to supplement their own messaging.. Recently, an interaction between Prime Minister Narendra Modi and several people from mainstream Hindi films and television made headlines. They had assembled to discuss various initiatives to commemorate the 150th birth anniversary of Mahatma Gandhi. With video messages from the likes of actors Aamir Khan, Shah Rukh Khan, Kangana Ranaut, produ