Sex sells, but who’s buying?
Remember how our parents ‘allowed’ us to watch incessant television or play our hearts out a day before any examination? This trick achieved many objectives—it took away any distraction once we finally got down to preparing, and it somehow managed to make a few of us think twice before playing the next time an exam was on the anvil. Something similar seems to be happening with the world of OTT or over-the-top streaming content platforms in India. Even though we appear to be in the midst of revolutionising the way television is consumed, scratch a bit, and suddenly it looks as if the viewer is invariably forced to choose between two shades of the same colour. The initial euphoria of watching content that did away with censorship notwithstanding, most OTT content now seems forced and annoying.