The Making of Star India
Updated: Oct 27, 2019
The Making of Star India: Vanita Kohli-Khandekar's book on Rupert Murdoch’s Indian TV foray is a must-read.
In a day and age where the audience is spoilt for choice in terms of viewing options, few would believe that once upon a time, there was only ‘one’ channel when it came to television. For those of us who remember the days when Doordarshan was synonymous with TV, the arrival of satellite channels was nothing short of revolutionary. Although for Indians, the ‘satellite revolution’ truly arrived with the launch of Zee TV, for nearly a year before that Star TV’s bouquet of shows such as Remington Steele, Tour of Duty and the soaps The Bold and the Beautiful and Santa Barbara had changed the definition of television.
Vanita Kohli-Khandekar’s The Making of Star India (Penguin Random House, Rs 699) is a detailed treatise of the news baron Rupert Murdoch’s greatest adventure as well as the tale of India’s tryst with television.
In many ways, The Making of Star India also chronicles the story of a billion people who, post-1991 economic reforms, were poised to become the world’s biggest consumers.Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.